Case StudyHow BargainMax Grew Order Value and Conversions with Morvo AI Personal Shopper
See how Morvo helped one of the UK's best-known toy and gift retailers turn browsers into buyers, by answering the questions shoppers arrive with.
+3%
Conversion rate
+15%
AOV uplift
-17%
CAC reduction
5.1x
ROI
Company Snapshot
Brand
BargainMax
Industry
Toys, collectibles and gifts
Platform
Shopify
Focus Area
AI-powered gift discovery and conversion optimisation
Objective
Help shoppers find the right toys and gifts faster, and grow order value and conversion
The Challenge
BargainMax carries a huge, fast-moving catalogue of toys, collectibles and licensed ranges. As the range grew, helping every shopper find the right product, fast, became harder:
- Thousands of fast-moving SKUs make product discovery overwhelming for shoppers
- Many customers are gift-buyers who don't know exact product names, so they search by occasion, age, character or theme
- Keyword search misses intent when shoppers describe what they want in their own words, for example 'a present for a 6 year old who loves dinosaurs'
- Age-appropriateness is critical for a toy retailer, but standard search can't reliably match products to the child's age
- Little visibility into how customers actually describe the gifts and products they are hunting for
The Solution
BargainMax deployed Morvo as a brand-owned AI Personal Shopper, trained on their full catalogue, product data and brand tone:
- Natural-language gift discovery: shoppers describe the recipient, occasion, age or character, and Morvo surfaces the right products
- Age-aware recommendations: gift-buyers are guided to age-appropriate products, not just keyword matches
- Deep catalogue integration: Morvo recommends from real-time product data, not static rules, so results stay accurate as stock moves
- Buyer intent insights: first-time visibility into the occasions, ages, characters and themes customers are searching for
"Our customers are mainly buying for someone else, their children, nieces, nephews and so on. Some arrive on our site knowing exactly what they want; others don't, and it's with that second group that we saw the real value in Morvo. It answers their questions there and then, and the effect on baskets has been clear, with an average order value from Morvo conversations being 15% higher than our usual average order value. It's turned a moment of hesitation into a completed sale."
The Impact
Revenue impact
+3%
Conversion rate
+15%
AOV uplift
-17%
CAC reduction
Every figure is measured on Morvo conversations, attributable to the sessions Morvo actually guided.
User experience impact
Shopper questions became a permanent site improvement
Morvo's analytics showed customers repeatedly asking what age a product was for. BargainMax acted on it and redesigned their product listing pages to show the age range on every product, so every shopper now gets that answer up front, whether they open Morvo or not.
Shoppers asked
"What age is this for?", again and again, in their own words
Analytics surfaced it
Age intent showed up as a top pattern across conversations
BargainMax shipped it
Age range now clearly shown on every product listing page, site-wide
Two ways to try Morvo
A private view for you and your team only, or open to shoppers is a 30 day free trial for your customers, with Morvo tuned to your brand and measured on revenue.
