Comparison

Gorgias vs Morvo

The short answer

Gorgias answers support tickets. Morvo sells to shoppers.

Gorgias

A help desk and customer service agent

  • Runs your inbox and your ticket queue.
  • Its AI agent answers support chats.
  • Sits in a chat bubble in the corner of your site.

Morvo

An AI personal shopper

  • Asks the shopper what they need.
  • Compares products, builds a set, adds to basket.
  • Sits on your own site, in your brand's voice.

Keep Gorgias for your support tickets. Add Morvo to sell to shoppers.

Side by side

 GorgiasMorvo
What it isA help desk and customer service agentA personal shopper for your store, with help desk answers included
Where it sitsA chat bubble in the cornerOn every product page, every collection page, in your menu and on its own page
How it sellsAnswers the shopper's question and shows one product cardAsks the shopper what they need. Compares products. Builds a complete set. Adds to basket
What it answers fromYour help centre articles and macrosYour live catalogue, product data, guides and help pages, refreshed every night
Your rulesYou write the rules for every answerTone and safety limits set once from your dashboard, with rules for your sector built in
What it does for salesCloses support ticketsLifts conversion and average order value. Shoppers find the right product and buy more of it
How you prove itTickets resolved, time to first replyRevenue measured against a control group of your own shoppers, in your GA4 reports
How you payA plan, plus a fee for every AI chat. Each AI chat also uses up a ticketOne price per conversation. Every feature included

The service questions Morvo already answers

Morvo is a personal shopper first. These six service jobs are included.

Shipping and returns

Answers shipping, returns and refund questions from your own policy pages.

Where is my order

Sends the shopper to your tracking page instead of opening a ticket.

Stores and hours

Knows every store you have, with its hours and phone number.

Current offers

Knows the deals running today, like a free shipping threshold or a multibuy.

Hand-over to your team

Passes anything about an existing order to your team, with your phone number and email.

Looks like your brand

Your logo, your font, your colours and your tone of voice on every reply.

If you run Gorgias, keep it

Morvo is not a help desk. Gorgias handles tickets and Morvo handles sales.

After the order

Gorgias keeps the tickets

  • The shared inbox across email, chat and social.
  • The ticket queue, macros and your team's workflow.
  • Refunds, exchanges and anything that needs a person.
  • Reporting on tickets, reply times and your team's workload.

Before the order

Morvo makes the sale

  • Search in sentences. Holds a budget, a colour, a size and a brand across the whole conversation, and admits what you do not stock.
  • Complete sets. Outfits, routines and gift sets built with rules for your sector and led by your own pairings.
  • Advice from your content. Fit, ingredients, materials and care, answered from your guides and product pages.
  • Basket in the chat. Add to basket without leaving the conversation, then straight to your checkout.
Try free for 30 days onShopify App Store

Test it privately on your own products first.

What a conversation costs

What each one charges when a shopper asks a question.

 GorgiasMorvo
Help desk planRequired. Priced by tickets a monthNone needed
Each AI chat$0.90 to $1.50 on top of the plan, and it uses up a ticketFrom about $0.20 a conversation
1,000 shopper chats a month$900 to $1,500 a month, plus the planAbout $200 a month, everything included
Help desk answersIncluded. It is the core productIncluded
Free trialYes30 days, on your real products, privately

Gorgias prices from gorgias.com, AI Agent per-chat rate by plan. Morvo prices from our pricing page; the per-conversation rate moves with your average order value.

Questions, answered

What is the difference between Gorgias and Morvo?

Gorgias is a help desk and customer service agent. Morvo is an AI personal shopper for your store: it asks a shopper what they need, compares products, builds complete sets and adds to basket. Gorgias is built to close tickets. Morvo is built to close sales.

Is Morvo a replacement for Gorgias?

No. Morvo is not a help desk. It does not manage a ticket queue, a shared inbox or your support team's workflow. If you run Gorgias for tickets, keep it. Morvo sits on your product pages and sells to the shopper who is still deciding what to buy.

Can I run Gorgias and Morvo on the same store?

Yes. Morvo answers the questions a shopper asks before they buy, from your catalogue, guides and policy pages. Anything about an existing order is passed to your team with your contact details, so it lands in your help desk as it does today.

Does Morvo answer customer service questions?

Yes. Morvo answers shipping, returns and refund questions from your own policy pages, sends where is my order questions to your tracking page, knows your store locations and hours, and knows your current offers. It only says what your content says.

What does Gorgias AI Agent cost compared with Morvo?

Gorgias charges a help desk plan plus a fee for every AI chat, and each AI chat also uses up a ticket from the plan. Morvo charges one price per conversation with every feature included and no help desk plan underneath it. Current prices for both are on the page above.

Can I try Morvo before shoppers see it?

Yes. Install Morvo from the Shopify App Store and test it privately on your real products before anything is shown to shoppers. The trial is free for 30 days.

Try Morvo privately on Shopify

Install it from the Shopify App Store in 2 minutes and try it on your real products. Nobody else sees it until you go live. Free for 30 days.

Try free for 30 days onShopify App Store

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